Commercial radio is an alternate world, inhabited by seat warmers who hope to be discovered, listened to by folk whose dials (yes, dials) are stuck. Which is a shame because commercial radio used to produce important content. And the rise of podcasts shows audiences do want to listen to intelligent, thought provoking, well researched programs while driving, gardening, doing the housework. It's frustrating that the investment and advertising is not there for that. I welcome your analysis and hope you can run your ear across other players in the space. Oh and it is difficult to kill a crepe myrtle but if someone has gone to the trouble of calling up a radio station for advice, perhaps a producer could look up Dr Google to help out!
Yes, you are right on all counts. I have a few favourite podcasts and I need to explore further to see what else is out there. The commercial radio is in trouble and that's partly due to shifting technology but it's also their own making.
Commercial radio is an alternate world, inhabited by seat warmers who hope to be discovered, listened to by folk whose dials (yes, dials) are stuck. Which is a shame because commercial radio used to produce important content. And the rise of podcasts shows audiences do want to listen to intelligent, thought provoking, well researched programs while driving, gardening, doing the housework. It's frustrating that the investment and advertising is not there for that. I welcome your analysis and hope you can run your ear across other players in the space. Oh and it is difficult to kill a crepe myrtle but if someone has gone to the trouble of calling up a radio station for advice, perhaps a producer could look up Dr Google to help out!
Yes, you are right on all counts. I have a few favourite podcasts and I need to explore further to see what else is out there. The commercial radio is in trouble and that's partly due to shifting technology but it's also their own making.
Great "mate" stats.
99.5 per hour is now the target to beat.